I don’t listen to the news, watch TV or read the newspapers, so in many ways I am immune to the distress and hopelessness felt by many people when witnessing certain world events. Occasionally news does get through to me and I have just heard of the death of Dame Anita Roddick (founder of the Body Shop and a very forward-thinking Entrepreneur)
I have always been inspired by Anita’s courage to do things different to the ‘norm’. Although I haven’t read this book, Tom Murrell from Media Motivators made these three observations –
1. Sharing Values – It is difficult to be a values-led business. People who harbour dreams of a more compassionate world feel alone and unsupported, except when something occurs to bring their feelings out in the open. Then they find that others have also harboured these same, apparently subversive thoughts and feelings.
2. Advertising in a non-traditional way – The growth of the Body Shop is testimony to the fact that you don’t need to waste money on costly advertising campaigns to be successful. Instead, they’ve always relied on word of mouth and stories.
3. YOU CAN make a difference – Never be seduced into believing it isn’t the role of business to tackle the big issues, because it absolutely is.
Final Thoughts From Me – I am grateful that Anita lived in my era. I worked in the shop next door to her first one on Little Collins Street in Melbourne, AUSTRALIA. It was an old shop which needed a high degree of refurbishment to bring it up to an acceptable retail standard. Instead of spending tens of thousands of dollars on new fittings (which was a very trendy thing to do at the time), she chose to paint the walls a heritage green colour to cover up the severe staining. This then became a standard throughout all of her shops whether they were old or new. She made the best use of what she had to work with … I appreciate her greatly for that and I acknowledge what a great legacy she has left behind.